AMY-LEE WILLIAMS

Fusion is the name of a church youth group. This design was done to establish a basic look and feel for the group. It was inspired by the new interface of apples iPhone. This can be seen in the typeface "welcome to" chosen and the bright coloured gradients as well as the heavy drop shadows and grey gradient grey as the background. It is designed to communicate to youth who are techno-savvy and so are hard-wired to know that this is a cool, "IN" design, that doesnt shout "Im trying to be cool" but rather "I am just naturally awesome, and dont need to try hard"

 

The "F" in the corener is the logo that was already in use and is just being carried across to all media for continuity.