AMY-LEE WILLIAMS

"Flip It" was a series that sought to look at how God turns things around for our good.

 

The design communicates this concept through the way the "i" in it also represents an exclamation mark. I wanted to make the design to be punchy, bold and steer away from black and red as it was too old school. My reference was that of E! TV which often uses bold neon and big areas of white.